Selected case / 04
Swisse / emerging-markets account
Build market presence through partner moments, launch credibility and ongoing local communication.
A multi-market delivery account spanning a Bangkok B2B event, Swisse's formal Cambodia entry and retained Cambodia / Mongolia communication—each designed for a different audience and commercial job.
01 / Account context
A regional expansion agenda.
Build new-market visibility while strengthening confidence with established partners.
Swisse is an Australian-founded, globally recognised wellness brand. Across 2023 and 2024, it expanded its business footprint while maintaining relationships with distribution partners across the Asia-Pacific region.
This created a connected but varied communication need: deepen regional trade relationships, establish the brand formally in Cambodia, and sustain local relevance after the launch moment. Each market called for a different format and delivery focus.
02 / Bangkok B2B partner moment
Relationship-building with a commercial purpose.
Make product discovery feel like partner hospitality.
The H&H Group Inspiring Wellness Conference brought distributors from seven APAC markets together. As a B2B occasion, the experience created unhurried opportunities to network around the new product line while making priority partners feel warmly hosted. Moving from the conference setting to an evening on the Chao Phraya River connected Bangkok's local character with a polished Swisse brand expression.
POSM designGuest-facing collateralVendor coordinationProduction and venue touchpointsRundown designPartner journey and programme flowOn-site deliveryLive coordination across the experience
Partner journey
Built for product encounter, generous hosting and valuable time together.
03 / Cambodia market launch
A formal entry with both trade and consumer relevance.
Make Swisse feel established in Cambodia from its first public market moment.
The Cambodia launch was designed as a high-profile market entry: it convened senior Australian and Cambodian government and business representatives alongside Miss Cambodia, leading KOLs, media and partners. Wellness Wonderland combined Swisse's natural-wellbeing proposition with Cambodia's affinity for imaginative, dreamlike environments—giving the launch a distinctive local expression with the formality of a major brand occasion.
POSM designGuest-facing and event collateralVendor coordinationProduction, venue and live touchpointsRundown designProgramme flow and guest journeyOn-site deliveryLive coordination across the eventKOL & talent managementGuest, creator and talent coordinationPR & digital amplificationMedia release, coverage and social extension
Designed guest journey
Each moment reinforced a premium, locally resonant launch story.
Launch effect / October report
Designed for a high-profile room, then extended through earned and social visibility.
04 / Ongoing market presence
Keep the brand present between activation peaks.
Retained Cambodia and Mongolia communication turned market activity into an ongoing conversation.
From August 2023 to February 2025, always-on content, paid social and influencer activity kept Swisse active in market beyond individual event days. The operating model combined ongoing education, targeted amplification and local creator participation, with results kept distinct by market.
Health education, product storytelling and locally relevant social publishing.
Audience-building and campaign amplification through local platform activity.
Beauty and wellness creator coordination to bring product benefits into local conversation.
KOL & social proof / Cambodia
Make a natural-health proposition feel locally aspirational and shareable.
Polished Top KOL participation and a vivid, celebratory visual expression helped carry the brand beyond Swisse-owned channels while keeping the global system recognisable.
05 / What this proves